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© 2026 Awab Elkhalil. All rights reserved.

Istanbul, Turkey (GMT+3)

Free for clinics with international patients

The 30-Day International Patient Website Playbook

What to fix on your clinic website, and in what order, so more of the patients who find you send an inquiry. Each chapter closes one gap, with the steps and the templates ready to paste.

  • 10 chapters, one per fix
  • 17 copy-paste templates
  • Lead tracker for Google Ads

Playbook · 30 days

The 30-Day International Patient Website Playbook

  1. 01Full pages in the languages your patients speak
  2. 02One page that explains the whole trip
  3. 03A WhatsApp button on every treatment page
  4. 04Pages that load in under 3 seconds on a phone
  5. 05Treatment pages that answer price and recovery
  6. + 5 more chapters
10 chapters, one per fix17 copy-paste templates.csv

Peek inside

Three pages from the playbook, exactly as you get them

Nothing blurred. These are the real templates your team pastes in: the first WhatsApp reply that qualifies a patient in one message, the price table that answers before the patient has to ask, and quick wins you can ship this week.

First-reply scripts for the clinic team

Chapter 03

Sent from your treatment page, already written

Dental implants

Patient: Hello, I am reading your dental implants page and would like a quote. My country: ___

Your first reply: three questions in one message

Your team: Hello [name], thank you for writing to [Clinic]. I am [coordinator] and I will look after you. To prepare your plan, please tell me: 1. Which treatment you want, and what bothers you most 2. Roughly when you could travel 3. A photo (or X-ray), so the doctor can check Then you get a written plan with the price and days.

Save as quick replies. Send within minutes. Ask all three questions at once.

Price range table

Chapter 05

From-prices only. The written plan gives the exact price.

TreatmentPrice fromDays in IstanbulIncluded
Single dental implant[amount]5 to 7 per visitScan, implant, crown, [n] hotel nights, transfers
All-on-4 (per jaw)[amount]5 to 7 per visitScan, 4 implants, temporary and final bridge, hotel, transfers
Veneers (per tooth)[amount]5 to 7Smile design, veneers ([material]), hotel, transfers
Single dental implant
Price from:[amount]
Days in Istanbul:5 to 7 per visit
Included:Scan, implant, crown, [n] hotel nights, transfers
All-on-4 (per jaw)
Price from:[amount]
Days in Istanbul:5 to 7 per visit
Included:Scan, 4 implants, temporary and final bridge, hotel, transfers
Veneers (per tooth)
Price from:[amount]
Days in Istanbul:5 to 7
Included:Smile design, veneers ([material]), hotel, transfers

10 fixes that take under an hour each

Quick wins

  • Add a pre-filled WhatsApp button to your most visited treatment page
  • Save a first-reply script with three questions, in each language
  • Set WhatsApp hours and an away message asking for photo and country
  • Show a from-price with three inclusions on your best-selling treatment

+ 6 more in the playbook

The 10 chapters

What changes for your clinic, chapter by chapter

  1. 01Full pages in the languages your patients speakPatients from your top markets read you in their own language, and stay
  2. 02One page that explains the whole tripPatients reach WhatsApp ready to book, not with ten travel questions
  3. 03A WhatsApp button on every treatment pagePatients message you on WhatsApp instead of leaving the page
  4. 04Pages that load in under 3 seconds on a phoneThe clicks you pay for load fast enough to become inquiries
  5. 05Treatment pages that answer price and recoveryThe first message asks for a date, not a price
  6. 06Credentials a patient can checkPatients can check your doctors before they write, so doubt stops costing you inquiries
  7. 07Before-and-after results with consentPatients compare you on results, not on price
  8. 08A clear path from interest to a booked consultationMore of the visitors you already have send a consultation request
  9. 09Know which page and which ad brought each patientYour ad budget follows the campaigns that fill the clinic, not the ones that only bring clicks
  10. 10Reviews and follow-up that bring the next patientHappy patients leave a review at the right moment, and past patients send you the next one

Templates inside the playbook

  • Pre-filled WhatsApp message and the first-reply script
  • Treatment page outline with a from-price table
  • Lead tracker (CSV) with the Google Ads upload columns
  • Google Ads offline conversion import, step by step
  • Review request messages and the 30-day plan

The free check

Not sure where to start? Take the 2-minute check first

The check reads your site first and answers what it can, so you have about 10 quick questions left. Then you get:

  • Your score out of 100, and where you stand against clinics competing for the same patients
  • Your 3 fixes in order, each matched to the playbook chapter that closes it
  • A personal written audit of your actual site, done by me, within 48 hours

No login. Your answers stay in your browser until you decide to send them.

An example of what the check gives you. Your score and your fixes come from your own answers.

Example result

Example

52out of 100

Getting started

Your 3 fixes, in order

  1. Fix 1A WhatsApp button on every treatment pageUsually the single biggest lever for WhatsApp inquiries
  2. Fix 2Treatment pages that answer price and recoveryRaises both the number and the quality of inquiries
  3. Fix 3Know which page and which ad brought each patientThe difference between guessing where patients come from and knowing

An example of what the check gives you. Your score and your fixes come from your own answers.

Portrait of Awab Elkhalil

Who made this

Awab Elkhalil, web designer in Istanbul

Who made this

Awab Elkhalil, web designer in Istanbul

I design and build websites for clinics that treat international patients, made to turn visitors into inquiries and inquiries into booked patients. The playbook puts the same fixes I build into clinic sites in writing, so your team can make them too.

Clinic websites I have built

  • Saphiredent

    Dental tourism

  • Jouvence

    Aesthetic clinic

  • EsteExpert

    Medical tourism

Questions

Before you ask

Is it really free?

Yes. No payment, no card and no call. Enter your email and the playbook opens right away, with all 10 chapters, the 17 templates and the lead tracker.

What happens to my email?

It is used to send you your personal link to the playbook, so you can come back to it later. No newsletter, and your address is not shared with anyone.

How long does it take to apply?

Reading all 10 chapters takes about an hour. Each quick win takes under an hour, and the full plan is paced over 30 days so your team can work through it next to their usual work.

Do I need a developer?

Not for most of it. The WhatsApp, pricing, patient trip, doctor and results chapters are changes your team can make on the site you have. Speed and tracking are easier with a developer, and every step is written so you can hand it over as it is.

Free playbook

Start turning more of your visitors into booked patients

10 chapters, 17 templates and a lead tracker. Free, by email, and it opens right away.